Listings that are potentially damaging to your online reputation hurt your credibility and will make you lose potential business every day, especially if these listings are for you or your company’s name. If you “Googled” your name right now, what would you see? Maybe a recently laid-off employee has some unfavorable opinions about your company’s management. Perhaps a competitor has secretly been targeting you in consumer review websites. Or maybe you are a high-profile individual with an unfortunate past legal incident that just won’t seem to go away.
High-ranking negative listings will become stronger over time and many of them are full of User-Generated Content submitted anonymously (and, therefore, protected from deletion). Depending on the type of potentially damaging listing, it could rise quickly in Search Engine Results and it is vital that you take quick action. So how can you repair your online reputation and bring it back under your control? By turning to the Search Engine experts.
We gear our Inoculation services toward high-profile businesses and individuals, though the same principles and techniques can be applied to organizations and persons with less “keyword competition.” Inoculation focuses on suppressing negative listings by surrounding them with positive, authoritative listings. Some of this content may already be established (your company Press Kit or positive customer testimonials), which we will gladly incorporate into your customized Inoculation Campaign.
We will gladly Inoculate one or more keyphrases by creating Micro-Sites, Blogs and various Social Media sites; we can also create and submit Press Releases and Syndicated Articles to our successful networks. We constantly check the progress of our work by analyzing Search Engine Rankings for the keyphrases we are Inoculating and report the progress to you on a continual basis. Repairing an online reputation takes continuous effort; the desired effect is a set of sustained results, not just quick fixes that lose traction once the contract terms have been fulfilled. Inoculation combines several proven, cutting-edge techniques that will keep your online reputation clean for years, not just weeks or days.
Whether you are a politician, high-profile business owner, multinational corporation or a local not-for-profit organization, trust the experts to help you repair and maintain your valuable online reputation.